Over the past 15 years, I’ve built my career around print and digital design from high-volume publications and print advertising to bespoke illustrations and visual identities.

 

I’ve always believed that great design is as much about the process as it is the final result. Alongside my hands-on creative work, I bring a deep understanding of the technical "how" behind a project. Having navigated complex production workflows from initial concept to final delivery, I’ve learned how to stay adaptable when priorities shift, ensuring that the final output is always technically spot-on and purpose-driven.

 

I hold a Master's degree in Design from Media Design School in Auckland. This experience grounded my creative thinking in intensive research and provided me a much stronger grasp of ethical design and social awareness.

 

Beyond my commercial practice, my heart often drifts back to where it all began: the raw, tactile process of art on paper. Returning to my traditional roots allows for a sense of unconstrained expression and a sense of balance within my craft, a designer by profession, and an artist by nature.